competitor-analysis-report✓ Pass

SKILL.md Content

---
name: competitor-analysis-report
description: Generate structured competitive analysis reports with feature comparisons, pricing analysis, SWOT, and strategic recommendations. Use when analyzing competitors, creating market research reports, or delivering competitive intelligence for clients.
argument-hint: "[business-or-product] [competitor1] [competitor2] [competitor3]"
allowed-tools: Read, Write, Edit, Grep, Glob, Bash, WebFetch, WebSearch
---

# Competitor Analysis Report

Generate professional, client-ready competitive analysis reports. Researches competitors, compares features and pricing, performs SWOT analysis, and delivers actionable recommendations.

## How to Use

```
/competitor-analysis-report "Notion" "Obsidian" "Coda" "Roam Research"
/competitor-analysis-report "My SaaS product" --competitors "Competitor A, Competitor B, Competitor C"
/competitor-analysis-report brief.txt
```

- `$ARGUMENTS[0]` = The primary business/product being analyzed (client's product or a focus company)
- Remaining arguments = 2-5 competitors to analyze

## Report Generation Process

### Step 1: Research Each Competitor

For each company/product, gather:
- **Product overview**: What they do, who they serve
- **Features**: Core features and capabilities
- **Pricing**: Plans, tiers, free tier availability
- **Target audience**: Who they market to
- **Positioning**: How they describe themselves (tagline, value prop)
- **Strengths**: What they're known for
- **Weaknesses**: Common complaints, gaps, negative reviews
- **Recent changes**: New features, pricing changes, pivots

Use web search and publicly available information only.

### Step 2: Generate the Report

Structure the report as follows:

```markdown
# Competitive Analysis Report
**Prepared for**: [Client/Product Name]
**Date**: [Today's date]
**Competitors Analyzed**: [List]

---

## Executive Summary
[3-5 sentence overview of the competitive landscape.
Key finding. Biggest opportunity. Primary threat.]

---

## Competitor Profiles

### [Competitor 1]
- **Founded**: [Year]
- **Headquarters**: [Location]
- **Positioning**: "[Their tagline or value prop]"
- **Target Market**: [Who they serve]
- **Key Differentiator**: [What makes them unique]

[Repeat for each competitor]

---

## Feature Comparison Matrix

| Feature | [Your Product] | [Comp 1] | [Comp 2] | [Comp 3] |
|---------|---------------|----------|----------|----------|
| [Feature 1] | ✅ | ✅ | ❌ | ✅ |
| [Feature 2] | ✅ | ✅ | ✅ | ❌ |
| [Feature 3] | ❌ | ✅ | ✅ | ✅ |
| ... | | | | |

**Key Takeaway**: [1-2 sentences on where you lead and lag]

---

## Pricing Analysis

| Plan | [Your Product] | [Comp 1] | [Comp 2] | [Comp 3] |
|------|---------------|----------|----------|----------|
| Free Tier | [Details] | [Details] | [Details] | [Details] |
| Basic/Starter | $X/mo | $X/mo | $X/mo | $X/mo |
| Professional | $X/mo | $X/mo | $X/mo | $X/mo |
| Enterprise | Custom | Custom | $X/mo | Custom |

**Price Positioning**: [Where client sits relative to market — premium, mid-market, value]
**Key Takeaway**: [Pricing opportunity or risk]

---

## SWOT Analysis

For each competitor:

### [Competitor 1] SWOT

| Strengths | Weaknesses |
|-----------|------------|
| • [Point] | • [Point] |
| • [Point] | • [Point] |

| Opportunities | Threats |
|--------------|---------|
| • [Point] | • [Point] |
| • [Point] | • [Point] |

---

## Market Positioning Map

```
                    HIGH PRICE
                        │
          Enterprise    │    Premium
          [Comp 3]      │    [Comp 1]
                        │
   LOW ─────────────────┼───────────────── HIGH
   FEATURES             │              FEATURES
                        │
          Budget        │    Best Value
          [Comp 2]      │    [You]
                        │
                    LOW PRICE
```

---

## Opportunities & Threats

### Opportunities (Where You Can Win)
1. **[Gap in competitor offerings]**: [How to exploit it]
2. **[Underserved segment]**: [How to capture it]
3. **[Competitor weakness]**: [How to position against it]

### Threats (What to Watch)
1. **[Competitor advantage]**: [How to defend against it]
2. **[Market trend]**: [How it could impact you]
3. **[New entrant risk]**: [Who might enter the space]

---

## Strategic Recommendations

### Immediate Actions (Next 30 Days)
1. [Specific, actionable recommendation]
2. [Specific, actionable recommendation]

### Medium-Term (Next Quarter)
1. [Strategic initiative]
2. [Feature/positioning change]

### Long-Term (Next 6-12 Months)
1. [Market positioning play]
2. [Competitive moat building]

---

## Appendix
- Data sources and methodology
- Detailed feature descriptions
- Competitor screenshots/examples (described, not included)
```

### Step 3: Output

Save to `output/competitor-analysis/`:

```
output/competitor-analysis/
  report.md                    # Full report in Markdown
  report.html                  # Professional HTML version
  executive-summary.md         # Standalone exec summary (1 page)
  feature-matrix.csv           # Spreadsheet-ready comparison
```

The HTML version should have:
- Professional styling (clean typography, tables with borders)
- Print-friendly layout
- Table of contents with anchor links
- Page breaks between major sections

## Quality Standards

- [ ] All data points are from publicly available sources
- [ ] Feature comparison covers at least 10 features
- [ ] Pricing is current and accurate
- [ ] SWOT analysis has at least 3 points per quadrant
- [ ] Recommendations are specific and actionable (not generic advice)
- [ ] Executive summary can stand alone (client can forward to their boss)
- [ ] No speculation presented as fact — clearly label assumptions
- [ ] Report is professional enough to present to stakeholders

License

Declared license: MIT

MIT License

Copyright (c) 2026 openclaw

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.

View the license in the source repository — the version published there is authoritative.